Part of the digital toolset of  

Template for Google Adwords Text Ads

Title: 25 character limit 25 remain.
Body: 35 character limit. 35 remain.
Body: 35 character limit 35 remain.
URL: http:// 35 character limit 35 remain.

Text will turn red when you exceed character limits.

Experiment.   Try out different wording for your Google ads without logging into Google every time.

No hard limit on text length.   In Google's editor, you can not type lines longer than the character limits. This is inconvenient when you need to temporarily exceed a limit during the editing process.